If you’re a small business owner, you’ve probably heard of the term “on-page SEO.” But do you know what it is? Or how it can help your business? In a world where there are all sorts of different types of digital marketing hacks to get your business noticed, this is one of the most important ones.
What is On-Page SEO?
On-page SEO is when you optimize your website different pages for your business. Using careful placement of keywords and unique and useful content, the way you optimize your website will help search engines find and register the pages correctly.
So, how does this help my business?
You might be thinking to yourself, “So what, are a couple of keywords really going to help people find me?” and the answer is yes. When you take the time to strategically add meaningful keywords, and write unique content geared towards your targeted audience, you’re telling Google, along with other popular search engines, who you are and that you should be at the very top of the search results. Potential clients, business partners, or customers will be able to see your website and content when your specific keywords are entered in, driving your business and
driving revenue. Without on-page SEO, you could be seriously losing out to your top competitors.
How do I get started with on-page SEO?
The basics of on-page SEO are pretty easy, here are a few tips to keep in mind when starting out:
● Pick the right keywords: the right keywords and their placement on your web pages are incredibly important. Choose keywords that will draw in your intended audience.
● Choose a good domain: choose a domain name that’s easy to remember and easy to find. Names that have initials or words that are spelled differently will be harder for customers and clients to find.
● Create unique content: if the content on your website is boring, it won’t matter that it’s optimized perfectly. You need to create content that people are going to actually want to read and share with other people.
If you think your small business would benefit from on-page SEO, but you know you’ll need help doing it properly, Seawave Digital can help you out. Our team of specialists can help your small business grow. Give us a call today at 609-886-8600, or visit our website to learn more about our web and target marketing services.