Before we talk about Google Posts, first, we must stress that every local business should claim their Google My Business listing. It's a must-do. Non-negotiable. If you don't claim your Google My Business listing, you will significantly diminish your chances of showing up in local search results.

Now, let's say you have claimed your Google My Business listing. Have you touched it lately? After businesses set up their Google My Business listing, they normally walk away and forget about it. Don't let your listing just sit there and collect dust with the others. There's so much more you should do, and there is one new way you can outsmart and outrank your competitors - Google Posts.

What Are Google Posts?

Google Posts is a feature that allows people and businesses to create content directly on Google, which appears highly ranked in Google search results for their names. They are almost like mini-ads with a picture, description, offer, and link to drive traffic to specific content to a landing page or page on your website. You can create Posts about your products or services, upcoming specials, events and more. By creating posts, you can place your timely content in front of customers when they find your business listing on Google.

Benefits of Using Google Posts
Using Google Posts allow businesses to:
  • Share specials or current promotions.
  • Showcase top products and new product announcements.
  • Promote your events.
  • Connect with customers directly from your Google My Business listing.

How to set up Google Posts
In your Google My Business Account, go to your business listing and click on “Posts” in the left menu. Users can upload an image, write text (up to 300 words), and even post an event with start and end dates. Users can add call-to-actions (CTAs) to their posts as well.

Having trouble getting started?
Contact us today to see how we can help you optimize your SEO, claim the top business listings, and promote your specials, events and more through Google My Business Posts.