Targeting Vacationers OnlineVacations require planning and planning requires the internet. Step aside, AAA books, because travelers are saving trees and searching online. Whether this is done on a desktop or a mobile device, your online presence is necessary to fight off the competitors (who are also online). First, what are tourists doing online with regards to vacationing?

1. Dreaming - Where I want to go even if it isn’t realistic
2. Organizing - Weighing hotels, flights, rental cars, etc.
3. Booking - The decisions made after organizing.
4. Experiencing - Once booked, creating an itinerary of restaurants, shopping, activities, sightseeing, and more.

So, as a small business how will digital marketing help my small business receive more views, more clicks, and more leads? It starts with good SEO.

Search engine optimization (SEO) refers to the organic reach gained on one’s website thanks to search engines like Google, Bing, and Yahoo. SEO is gained by utilizing keywords, keeping your website and social channels active, and many other pieces that are read by algorithms in these search engines.

Getting a user to find your website is only half of the battle. Designing the website is just as important. 2 in 3 users will double check results they found on a smartphone on a computer. This means that your website needs to be optimized to appear on a variety of screen sizes. This adaptability also has weight on the search engine optimization of the website.

Not sure if you need a digital presence? Think of you #1 competitor. A quick google search will likely result in a website, social channels, and perhaps some search engine marketing. A great rule of thumb is that if your competition is already online, you and your business should be as well.

Digital marketing is ever changing. As a small business owner, it can be difficult to keep up with these trends. Trust the experts at Seawave Digital. Our experienced team specializes in website design, SEO, social media marketing, target marketing, and more. To find out if Seawave Digital is right for you, visit our website or contact us by phone at (609) 886-8600 X20 today.