Web design is one of the most important aspects of your online presence because it affects how quickly visitors can find what they are looking for. If it is difficult or frustrating, the visitor will leave and try another site – and that is a lost opportunity. Think of something you need more information on, search for it on Google, and click on a link that looks like it will have the answers for you. On that website, how long does it take you to find the information you’re looking for? Is it quick and easy or is it difficult? Is it obvious how to navigate the site and move from section to section?

In a study by Missouri University of Science and Technology, researchers used eye-tracking software to see where users spent the most time on a page. Their findings revealed that of all the factors that influenced the subject’s impressions, over 94% were related to design elements, including the overall look and feel, the logo, main image, and the navigation bar.

A good design will be easy to understand and navigate, helping potential customers find what they need and take them one step closer to making a sale or getting in touch with your business. If you feel that your design isn’t quite what it should be, think about the following aspects to see how your website can be improved.

  1. Appearance:
    A website has to look good. When users go to your website they will notice your design instantly. Users are likely to quickly exit slow or outdated-looking sites so spending time crafting the appearance and feel of your site is essential.

    To make your website visually appealing, you should focus on components like color, fonts and pictures. Your site’s colors and fonts should convey your company’s personality or brand and be easy to read. Choose pictures and graphics that display your company and products in the best light possible. Hire a professional photographer if possible. Images speak volumes about your company and play a key role in your website’s look and feel.

  2. Navigation and usability
    Your website might be packed with information, but can users actually find what they’re looking for? People judge your website within one second of arriving at it. If it’s confusing, chaotic, or cluttered, all they have to do is hit the “back” button and navigate directly to a competitor’s website.

    Compare your website to a brick and mortar store. If you walk into a store where all of the merchandise is in piles on the ground, and you’re expected to sift through it all to find what you’re looking for, what are you going to do? Probably leave. The same concept applies to your website.

    Possibly the most important part of your website is the navigation. Good navigation should be easy to find and comprehend – making for a quick and easy travel throughout the entire site.

  3. Consistency
    People like consistency, especially online. If every one of your pages looks different, uses different fonts, and is laid out differently, many users will move on to the next option. Make sure to keep the design of your site (colors, fonts, button styles, heading sizes, etc.) consistent.

  4. Responsive Design
    Responsive web design is simply a technique for developing websites in a manner that all of the website content, images, and structure remain the same on any device. This means the website can work seamlessly on mobile devices, tablets, and desktop screens.

    By 2019, mobile is predicted to account for 79% of all web traffic. What happens when your site doesn’t work on a mobile device? Studies show people simply stop visiting it in favor of a site that provides a smoother mobile experience. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Responsive design also affects your SEO since Google and other search engines prefer your site to be responsive and mobile-friendly.

Are you looking for help with web design? At Seawave Digital, our expert team of designers know how to build unique, custom websites that are search optimized and responsive. We know what makes a website “pop” and we’d love to help your business create a stunning web presence. Contact us today for a free consultation.