Have you heard of Facebook Live? Not too long ago Facebook introduced this innovative new feature that helps you “go live” and talk to your Facebook audience in real-time. Using Facebook Live not only helps you to connect to your fan base, but with Facebook’s latest algorithm release, it helps you gain more visibility in the news feed as well.

You can use Facebook Live to show off new products, answer customer questions or just let people get a feel for your business. In just five months (January to May, 2016) there was a 300% increase in live videos from various media companies. Facebook Live videos are watched 3 times longer than uploaded videos, and they’re commented on 10 times more than regular videos. What does that mean for your business? If you want more brand awareness and better audience engagement on Facebook, this is a tool worth exploring.

Check out these 4 ways you can use Facebook Live for your business:

  1. Give an Inside Look at Your Business
    Use Facebook Live video to give fans a behind-the-scenes look at your business and how you work. For example, a bakery can use a Live video session to show people the process of how they bake and decorate a cake. You might also focus on an aspect of your business that your target audience would be interested in learning more about.

  2. Answer FAQs
    Identify common questions that your business receives, and rather than answer the question again and again, you can have a Facebook Live video session to answer it. When you’re finished, you’ll have a video archive that you can share with your customer service team so everyone references the same materials.

  3. Tease New Products
    Another way to use Facebook Live video is to give your fans a sneak peek of your products. For example, if you just received a shipment of a new product, but it’s not yet available on your website, you could use a Live video to tease it to customers. Consider providing a link during your video to take preorders from customers. The video also gives you an opportunity to answer questions from excited customers.

  4. Promote an Upcoming Event
    Facebook Live is a great way to announce an upcoming event. Create a post to let fans know you have a special announcement to make then share specific details about your event on your Live video. On the day of the event, use Live video to stream what's going on. For example, let's say your business is hosting a Food Truck Festival. You can interview vendors and guests attending the event and broadcast that to your audience to keep them tuned into your Facebook page.

Using Facebook Live for your business is easy. First, make sure you have a strong Internet connection to ensure your broadcast won't get cut short. Then, simply log in to your business' Facebook page via a smartphone. Just under the 'What's on your mind?' box, you'll see an icon that says 'Live.' By tapping that you can then name and record a live video for up to 30 minutes. Need more help with the ins and outs of Facebook Live?Visit https://live.fb.com/about/ for more details!