Today’s integrated digital marketing is the definition of a perfect storm. Your website, search engine optimization, social media, online advertising and other activities work together to bring you new customers. Today’s customer doesn’t hear you just through one channel or another, but through many, and if you don’t look at all of those factors together, you are missing the different ways that your customers connect with you.

Here are five ways you can create a perfect storm in your digital marketing strategy.

  1. Professional and visually pleasing website
    Appearing professional and accessible is vitally important to your online success. This is because your website is often your first impression you give potential customers. If they found you through a search, your website will be your first point of contact with them. Before they even see your store or talk to your staff, they will see your website and you want that first impression to be a good one. Your storefront looks good, right? And why is that? Because you know customers will see it and form an opinion about your business. Think of your website as a digital storefront. People are looking at it and forming an opinion about your business based on it.

  2. Focus on mobile
    Not only is making your website professional looking important, but making it mobile friendly and responsive is just as crucial. There’s no stopping the upward mobile trend. By 2019, mobile is predicted to account for 79% of all web traffic. This could mean that only 20% of the time people spend on your website will be from a desktop computer. What happens if your website doesn’t work on a mobile device? Google says 61% of users are unlikely to return to a mobile site they have trouble accessing and 40% will visit a competitor’s site instead.

    Because consumers are using mobile devices more than ever, smartphones are only getting smarter, so you too must be smart about how you’ll be found by mobile users, as well as how your content will be displayed on their devices. If your website, and your marketing strategy more broadly, isn’t optimized for mobile yet, this is the year to start.

  3. Post fresh content on a consistent basis
    The internet is 24 hours a day, seven days a week, 365 days a year, so you should be constantly generating fresh content – both for your website and social media channels. Not only should you post new or updated content to your website and social media, but you should do so on a consistent basis to both help with SEO and keep your followers engaged and intrigued.

  4. Social media presence and engagement
    Social media has become a powerhouse when it comes to small business. It helps you get the word out about your business but even more importantly, it provides you with the opportunity to grow relationships with your target audience. Every post you make on social media is an opportunity for you to convert a customer. When you build a following, you’ll have access to new customers, recent customers and old customers and be able to interact with them all. Every post, image, video or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a sale. If your business has a Facebook or Instagram page, but you have neglected to post, it’s time to kick it up a notch.

  5. Do more digital advertising
    Instead of waiting for traffic to come to you, digital advertising on Google or Facebook allows businesses to reach the right people, with the right message, at the right time. You no longer have to rely on people passing by your store or driving by your billboard. Digital ads allow you to target a specific audience that is interested in the products and services you offer. Digital ads also allow you to direct traffic to a specific landing page so that you can further engage your audience.

Do you need help with your digital marketing strategy? The experts at Seawave Digital can help. We offer businesses with industry expertise to fuel marketing efforts and increase sales. Our areas of expertise include website design and hosting, search engine optimization (SEO), social media marketing, content marketing, digital advertising, reputation management and more! Give us a call today at 609-886-8600 x42 or email us at to learn more.